- First professional USA Rugby League Club officially partners with Global13.
- Managing Director and Special Advisor Jason Harborow will be taking the position of Sports Strategy Advisor.
3rd July 2020
International sports strategy experts Global13 are to be announced as the latest partner of New York Rugby League (NYRL), joining the likes of Hilton and VX3. Operating across the Tri-State area of New York, New Jersey, and Connecticut NYRL is set to become the first professional Rugby League Club in America with ambitions of joining the Super League.
Global13’s partnership with NYRL is borne out of a shared vision for the global expansion of Rugby League as a sport and the exciting potential that America represents for this. With its fast pace and ball in play time Rugby League appeals to the American consumer market in many ways and brings a new opportunity for US athletes. There is a densely populated talent pool of athletes in the US, many of whom miss out on playing professionally with the NFL; the NYRL will offer an opportunity for professional play to these athletes.
“We are looking forward to working with NYRL, sharing our insights and working with them to develop their global brand, commercial and sports strategy. We will also assist NYRL to attract commercial partners that can invest early to establish global success” said Jason Harborow, Managing Director, Global13. “We are particularly excited about developing a community programme in schools focusing on Education, Employment and Health and Wellbeing which we anticipate will impact on over 75,000 in the Tri-State region as this is at the heart of our vision”.
“It’s an exciting time for us as we ramp up for our bid to join super rugby and navigate the global pandemic. During this time of uncertainty we re-evaluate our strategy in light of the impact of Covid-19 on the sporting landscape and in particular NYC we are glad to welcome Global13 to the NYRL family” Said Ricky Wilby, Founder & CEO New York Rugby League. “We are excited about developing our plans with their expert guidance and assistance. I am also delighted that Jason (Harborow) has accepted the invitation to develop the new advisory board to help us detail our plans”.
NYRL is a professional Rugby League Club playing transatlantic games in their home city of New York, the United Kingdom, and Europe whilst being affiliated to the Rugby Football League. They want to promote growth of Rugby League in North America, growing the pool of players and ultimately increasing the chances of the USA national team winning international competitions.
NYRL Mission Statement: To deliver a competition winning team that will aid the USA national team and grow Rugby League on and off the field across the New York metropolitan area, eventually delivering a youth programme that creates a pathway into the first team and beyond.
Find out more here: http://www.nycrugbyleague.com/
Our Vision is to create sustainable sports strategies that lead to a healthy and active world. Our Mission is simple. To help extraordinary organisations deliver sporting experiences that inspire the world.
Global13 are experts in sports strategy. They have advised, developed and activated exciting and ground breaking strategies for national and regional governments, major city projects and sports governing bodies. Combined their team of experts have over 100 years’ experience dedicated to working in the global sports business, demonstrating the highest level of client service across the entire geographical and sporting spectrum.
Find out more here: www.global-13.com/