Strategy to activation and everything in between.
Sports, Entertainment, Tourism and Culture strategies delivered with passion, commitment, integrity and empathy. Providing certainty, excellence and innovation.
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What We Do
Our experience and knowledge ensures we deliver strategies and project solutions that are aligned to your vision and ambitions and position you for success. We are focused on developing strategies that are realistic, achievable and can be activated. We have expertise across three key areas:
Our team are leaders in strategy development, activation and project delivery in a range of sectors including sports, entertainment, tourism and culture. Collectively as leaders and consultants we have advised, developed and activated exciting and groundbreaking strategies and projects for national and regional governments, major city projects and governing bodies of sport.
Meet Our World Class Team
A wealth of industry experience.
Across a 36 year career, Jason has worked globally in a variety of senior leadership roles for major sports, cultural, entertainment, tourism, education and technology organisations. Jason is passionate about sport – You could say he lives and breathes sport!
Jason cut his teeth in local UK Government leisure non time taking responsibility for some of the UKs largest sports facilities, moving into the commercial sports world he developed and operated professional sports stadia, health clubs and soccer centres.
Jason has also been involved in many major sports and entertainment events -bidding, winning and delivering them, including World Cups in various sports, Commonwealth Games, multiple music events, cultural events and many more…he even created and launched the UK's most successful netball Super league team - Surrey Storm! Jason has hands-on experience of working with elite and professional athletes and creating participation and performance pathway programs, he developed and launched one of Europe's largest multi sports parks that hosted multiple teams for the 2012 Olympics as well many international sports events.
Jason now works on a global stage on huge projects of international significance in sport and other sectors including major projects in the Middle East, USA and Europe, this brings a different perspective and an appreciation for the power of combining different sectors for a much larger impact. Jason has recently developed the sports strategy for a GIGA project in the Middle East, currently the largest sports project of its type in the world.
Destination & Experience Director
Keith has a thirty year career at the forefront of destination management in the UK. He became a consultant in 2012, after contributing to Liverpool’s amazing growth as Head of Tourism for the city. Keith played a key role in securing and delivering European Capital of Culture status and was responsible for the successful launch & operation of the city’s cruise terminal. Prior to Liverpool, Keith held roles in local authorities and tourist boards in England’s North West and on the South Coast.
Keith’s skill set is all about innovation: whether generating commercial income for World Heritage Sites (Wales Slate); developing new models of destination management in traditional areas (the Visit Isle of Wight TBID); investigating commercial operations for DMO’s (Marketing Manchester) or bringing together the worlds of culture and tourism.
He excels in working across partnerships with multiple stakeholders, synthesising differing viewpoints and starting positions into a coherent action plan which all can buy into. Keith has been a crucial player in two shortlisted UK City of Culture Bids and has developed compelling funding applications for major private sector players in Wales and England.
Alongside his work with destinations, Keith has worked with major UK tourist attractions, including global brands such as Liverpool Football Club, producing realistic but stretching business plans and strategies. His work has concentrated on the UK and he has delivered projects in London, Manchester, Liverpool, Snowdonia, Pembrokeshire, Southampton, Anglesey, Devon and Worcestershire.
Real Estate Director
Andrew is a Real Estate Deliver expert with 35 years’ top level director experience in helping to deliver projects such as NEOM, New York University Abu Dhabi, the Lusail Primary Infrastructure re-development in Qatar and real estate for various Dubai Government departments and partner organisations.
Andrew has 22 years plus specific experience in the UAE/GCC real estate and construction industry, holding key roles in contract administration, construction, design management, commercial management and project management, across a broad spectrum of projects covering sports, leisure, hospitality, education, commercial and industrial sectors.
He has worked for government authorities and major asset developers/investors at a senior director level, meeting the demands of auditability, governed processes and confidentiality.
His experience working within multi-disciplined organisations has enhanced his abilities to ensure effective team interaction, problem solving, adhering to project development timeframes, fixed budgets and achieving the quality and exacting standards of the client and end-user.
He has a passion for seeing his client’s aspirations met through successful delivery of their projects.
KSA Country Lead
Ibrahim is a self-driven professional who has turned his passion into a profession by obtaining a master’s degree MSc in Sports Business & Policy. Ibrahim’s thesis title was ‘Saudi Arabia: Transformation at F1 speed’ - analyzing how central sport is in Saudi Arabia’s strategic roadmap ‘Vision 2030’. Prior to his master's, Ibrahim worked in magic circle and top leading regional legal firms.
He obtained his bachelor’s in law LLB from Manchester Law School, where he founded and led the ‘Sports & Entertainment Law Society’. Ibrahim has an entrepreneur spirit, offering deep industry knowledge with a local understanding of Saudi Arabia. He has managed to establish businesses and foster organisations. He excels under pressure and teamwork, and his skill set is diverse and evolving. Ibrahim is a decisive community leader, combining strategic and management abilities with hands-on experience.
Ibrahim offers a record of distinguished success and notable lessons in but limited to business & organization development, initiating & implementing strategies, client-relationship building & engagement activation, public relations, and crisis management. Alongside his work with professional services, Ibrahim focuses his practice on the sports’ ecosystem. Hence, creating a compound effect of proficiency and network, resulting in a multi-dimensional perspective of sports and its correlation with tourism, entertainment, and culture. Ibrahim comprehends the usage of sport, and its economic, social, and political impact.
Commercial & Culture Director
Julie has expertise in arts and culture stakeholder relations and fund-raising including the design, delivery and negotiations of successful partnerships for rights holders and sponsors.
• An exceptional fund-raiser and business development leader
• Effective ability to connect with the business community
• Tenacious and creative leader who quickly gains a real understanding of the business’ needs
• Positive attitude and driven to succeed.
Julie has expertise in stakeholder/external relations and sponsorship; including the design, delivery and negotiation of successful partnerships for rights holders/events and sponsors.
Julie has delivered private and public sector commercial sponsorship for award winning events including Bee in the City Manchester and the International Business Festival in Liverpool.
Julie has led successfully across many different roles, including heads of partnerships, commercial, communications and Corporate PR. Former CEO of professional sports team.
Director of Events
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